Cake is the sport and entertainment engine of Havas in London.

We connect people with brands by entertaining them,  We help brands entertain people, on the basis that no-one likes being sold at.
We either work with brands through sport, music, film, fashion or gaming, or we earn their attention through content.

What We Do


(Experiential, PR, social, influencer).


(Identification and creation, talent & properties).

Creative & Content

(AV, print, long form and reactive).

Strategy & Insight

(Analytics, effectiveness and vision).


Latest from the newsroom