Cake is the sport and entertainment engine of Havas in London.

Entertaining People


We connect people with brands by entertaining them,  We help brands entertain people, on the basis that no-one likes being sold at. We either work with brands through sport, music, film, fashion or gaming, or we earn their attention through content.


What We Do


Strategy & Insight
(Analytics, effectiveness and vision).

Creative & Content
(AV, print, long form and reactive).

(Identification and creation, talent & properties).

(Experiential, PR, social, influencer).