frank lampard launches 'game changing' with barclays
On Tuesday 16th January we launched Barclays’ new Premier League campaign, Game Changing, alongside football legend, Frank Lampard.
Barclays has a history of creating innovative and game changing business solutions; from launching the world’s first ATM machine and implementing innovative payment systems such as Pingit and bPay, to spending over £40 million on community projects through its sponsorship of the Premier League.
This campaign goes beyond the business, and celebrates the Game Changing moments in the world of football.
Through a hero piece of content, Frank breaks down the monumental moments on and off the pitch, looking at the inspirational leaders, the unplayable players, those who never give up, who breakdown barriers and who continue to innovate the game, whilst most importantly highlighting the 12th man – the fans.
From the cold and wet Hackney Marshes to your mobile, the brand film defines what it takes to be Game Changing and how Barclays plans to celebrate these moments.
We’ve managed each aspect of launching the campaign to date; from re-writing the strategy, to developing the creative and directing the shoot, to announcing the campaign via Barclays’ social channels and within the trade media.
It’s been a fun couple of months, and this is only just beginning. Throughout the rest of the 2017-18 season we’ll be working with Frank to activate new areas of the campaign and encouraging fans to get involved – watch this space!