Following the release of BBC Three’s latest thriller, Clique, written by Jess Brittain the writer of Skins, we were briefed to increase awareness and engagement with the programme.
Across 8 days and 4 locations we toured with a huge 3x3m photo booth kitted out with a lavish leather chesterfield sofa and two huge palm plants to replicate the promotion visuals for the show. The booth also included mirrored photo technology allowing users to see themselves.
We visited the University of Exeter, Cardiff Metropolitan University, University of Manchester and Glasgow Caledonian University to immerse fans in the world Clique. Queues were out the door as groups eagerly awaited their own clique shot!
In total we took 1066 photos, 187 shares on Facebook, 71 on twitter and 54 on Instagram