Pernod Ricard

the world's first train station micro-vineyard

We created what is believed to be the world's first train station micro-vineyard for Pernod Ricard owned Brancott Estate wine.

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The experiential activation was at London train stations and had 50 separate vines, that stood at over seven feet-tall each. The idea behind the activation was to be the first to do something unexpected, much like Brancott who planted the first Sauvignon Blanc in Marlborough, New Zealand, in 1973.

Commuters could walk through the micro-vineyard and sample a 100ml glass of wine. There were also "selfie spots" throughout the experience to encourage visitors to share their experience on social media.

The activation ran at London King’s Cross Station, Waterloo Station, London Bridge Station and London Paddington Station. It was delivered by ourselves with some help from sister agency Havas Media on the social content.