FAN FILM MAKER SERIES
As part of our work with Carling on its Premier League partnership, Cake developed a platform in conjunction with Sky Sports giving budding storytellers and filmmakers the chance to create films about their Premier League club.
Our Carling fan filmmakers are supported by Sky Sports every step of the way, helping to develop their Premier League story. With access to Sky Sports producers and directors to guide them through the process, world class editing suites and the Premier League archive, filmmakers have everything at their disposal in order to bring their story to life.
To date we've unearthed all sorts of stories from across the Premier League. They include finding out the inspiration behind West Ham's LGBT supporters club, The Pride of Irons, discovering the passion of one female Liverpool fan who started a fanzine on her beloved club and understanding the split loyalties of a family in Manchester.
The films are seeded across Carling and Sky Sports' social channels, as well as incorporated into some of Sky's other programmes and to date have been well received by football fans across the country including club fan channels, football sites and even celebrity fans. We've even had our films played on the big screens at stadiums, even at grounds Carling isn't a sponsor!
So far we've accumulated over 700,000 views from our Fan Filmmaker campaign on social. To watch the whole series for yourself, click here.