casa Campo viejo
Launching a series of Spanish supper clubs around the UK in partnership with EatWith.
Cake was tasked with producing a series of supper clubs across the UK, hosted by the brand behind the UK’s best-selling Rioja; Campo Viejo.
We partnered with popular supper club platform; EatWith, who publicised the partnership to their community allowing Campo Viejo to reach a new audience. Tickets were sold through the website, selling out within days.
To re-create a truly authentic Spanish experience for the supper clubs, we flew Michelin-trained chef; Xabi Bonilla, over from Barcelona to create a 5-course menu for the evening that was paired with Campo Viejo wines. Throughout the evening there were wine experiences for guests to enjoy such as wine blending and a colour lab and guests learned about the full product range.
The Casa’s doors were open for a week in both Manchester and London this year, with the first night in each dedicated to hosting local influencers and media, with the rest open for the general public to enjoy.
To further elevate and raise awareness of the events; OOH, digital advertising, PR and media partnerships with The Guardian, Evening Standard and Stylist magazine were executed throughout the campaign duration.
We were reviewed by our guests through EatWith and received only 5 stars, with customers enquiring when the next event would be on sale.