British academy film awards
EE has sponsored the BAFTAs for 20 years and we’ve been there along the way to leverage this partnership,
Over the last three ceremonies we have hosted pre-BAFTA receptions at the Savoy Hotel and champagne receptions at The Dorchester for over 150 VIP CEOs from companies such as Google, Facebook, EDF, Glastonbury, DELL & Royal Mail. These events included live string quartet, BAFTA award photo opportunity, Google VR headsets and a timeline celebrating their 20 year sponsorship of the event.
We managed the professional BAFTA photographer to capture those walking the red carpet as well as 75 VIP competition winners regarding their hotels, travel and ‘winners pen’ on the red carpet. We also liaised with 400 additional competition winners.
To leverage the partnership further we introduced a new digital element, in 2015 we launched a 360-degree camera covered the red carpet, allowing people from around the world to view the red carpet action as it happened, courtesy of EE. In 2016we took this a step further to give people a more intimate, personal and spontaneous look at what happens in the run-up to and at the BAFTAs through ‘Capture Cam’. The content produced was fresh and unique, not only to EE but for the influencers securing more national and lifestyle press coverage.