Cake activates EE’s BAFTA sponsorship
This year from concept to production, we created the EE 4G Style Scanner, which allowed consumers at home to shop affordable looks on Instagram stories from the red carpet.
Stars were captured in a Google Pixel 2 rig from 12 angles in less than 2 seconds, allowing customers to shop in real time. Stars included Margot Robbie, Octavia Spencer, Anya Taylor Joy, Rochelle Humes and Edith Bowman.
As title sponsors of the BAFTAs, EE invited 150 VIPs to attend the BAFTAs with an exceptional hospitality package. Cake ensured that every bit of the experience was memorable, from a luxury stay at The Dorchester, to a champagne drinks reception, with private transfers then taking guests to the Red Carpet.
475 competition winners also received the ultimate red carpet experience, with end-to-end hospitality done by our team.