This year, Fitbit's mission was to raise £150k for Red Nose Day.
To support the campaign we launched the ultimate dance campaign, #StepUpGetDown to get the nation dancing to donate to Comic Relief. For every dance video upload to social media with the hashtag and signature dance move - the Fitbit Flick (a dusting of your shoulder) - Fitbit would donate anywhere from £15 - £50 to Red Nose Day.
Launched with a spoof dance off video, with model Kelly Brook, cricket legend Freddie Flintoff and dance supremo Louie Spence, the stars banded together to kick off the social media campaign and to get the nation dancing for a good cause. The campaign was also supported via PR.
Celebrities from the world of TV, film and comedy also got involved, with support being offered from the likes of Miranda Hart, Bonnie Tyler, Richard E Grant, amongst many others.