Pan european event programme

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The NBA has ignited a passion in fans all over the world and as the game has evolved on court, the most significant shift has happened away from it. To demonstrate the influence the NBA has on popular culture Cake worked with the NBA to deliver 'NBA Crossover' - a cultural journey split across four ‘quarters’ exploring Music, Art, Style and Entertainment. The first event took place in Milan at the end of June with London and Paris going live across August and September.

Check back for further updates later in the year.