Carling has announced the latest chapter in its association with football; a three-year partnership with the Premier League running from June 2016 until the end of the 2018/19 season.
Jim Shearer, Carling Brand Director for Molson Coors said: “We are bringing together the UK’s leading beer with the world’s most exciting football brand to rekindle a unique partnership. This exciting partnership will allow Carling to simultaneously champion pubs and bars via access to the nation’s favourite sport, whilst supporting growth within the off-trade by providing shoppers access to a range of brilliant Premier League assets.
“Together with our large network of pubs and retailers, we’ll be finding ways to use our unique access to the Premier League, alongside our existing partnership with Sky, to give Carling drinkers more reasons to get together and keep the stories going long after the final whistle has blown.”
Premier League Managing Director, Richard Masters, said: “We are very pleased that Carling has chosen to partner with the Premier League for the next three seasons. They have some exciting plans for engaging fans in pubs and homes across the country and their track record of sponsoring top level football, including the Premier League itself, will make them a great fit as our Official Beer Partner.
“The compelling football put on by our clubs this season is providing a fantastic platform for the League to take forward its new sponsorship strategy.”