CNBC asks jo her view on streaming sports online

Broadcasting sports online likely provides a better viewing experience, said Jo Porter, managing partner of strategy and insight at sports and entertainment agency, HSE Cake.

"By broadcasting the sport live, these platforms are now pulling all elements of the next-generation sporting experience onto one platform: The viewing, the gaming, the real-time commentary, analysis et cetera," she told CNBC via email.

"This will deepen the engagement beyond the traditional linear experience and bring larger audiences to these sports, ultimately, audiences who are already choosing not to watch traditional TV," Porter added. 

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