Absolutely chuffed EE Wembley Cup was shortlisted for Event or Competition Sponsorship of the Year!!

EE Wembley Cup

Collaborating notable gaming and football YouTube vloggers with FIFA Legends we launched The EE Wembley Cup, a 8-part YouTube series climaxing in a live final at Wembley Stadium with a 22k strong crowd. The series generated over 40m online views, 540k likes and 382k comments - 99.6% of which were positive! The game was live streamed and had a peak live audience of 280k with the hashtag being used 130k times and trending organically #1 on Twitter.

Let the countdown to the ceremony commence...!!