Despite Arsenal winning, the FA Cup final felt like it got it's mojo back
We worked with EE and YouTube influencer Callux to highlight EE's sponsorship of Wembley, promote their JustEat collaboration and create a fun piece of content which saw him and 4 of his fans have a sleep-over at Wembley the night before the FA Cup final. His video went live on Saturday night at 7pm and has since had over 850,000 views. Give it a watch: https://www.youtube.com/watch?v=-C3mbYklt2c
We also supported the FA's alternate broadcast, offering special behind-the-scenes content and commentary by two influencers, along with special guests including Callux, all live streamed to the FA TV YouTube channel, with EE as the lead partner. It's clocked up over 115,000 views: https://www.youtube.com/watch?v=TlHIHetekG8
Then, we were straight back to work at Paddington Station this morning to celebrate the launch of the first Paddington 2 trailer. There's a screen in a giant suitcase and lovingly made '2' shaped marmalade sandwiches.
If you head out from Paddington Station this evening make sure to keep an eye out for it. The sandwiches have gone though...