the cake quarterly

Welcome to The Cake Quarterly, a wrap up of what we’ve done, where we’ve been and who we’ve been talking to in the world of sport and entertainment. 

Firstly, let’s talk film.

So far this year, team STUDIOCANAL has already produced a green carpet for EARLY MAN and a stunning red carpet for THE MERCY, featuring top Hollywood talent such as Eddie Redmayne, Maisie Williams, Tom Hiddlestone, Rachel Weisz and Colin Firth. Check out our Work section to see the fruits of our labour. Stay tuned for a write up of last night's premiere of The Guernsey Literary Potato Peel Pie Society with the beautiful Lily James. 


We were also on the red carpet at the BAFTAs with EE managing a 150 person VIP programme, 475 competition winners and a shoppable red carpet experience. Read more here.

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Sport wise, we've also had a punchy start to the year. 

Cake’s Kim Rhodes is currently touring the world for Coca-Cola’s Global FIFA World Cup trophy tour, visiting 36 cities in 45 days, and engaging with over 90,000 fans. Read Kim’s half way story here. We’re also busy prepping for part two of Barclays’ Game Changing campaign, which was launched to the media with brand ambassador Frank Lampard earlier this year. Read up on our journey so far, and keep an eye out in the coming weeks for the next phase of the campaign.


And then there's Wanda. Since winning the Wanda business last summer the team have been full speed ahead planning an activation campaign for the FIFA World Cup 2018. With 64 days to go until the team go on site for seven weeks to deliver the project, we wanted to give a small glimpse into what we’ve been up to:

  • Tickets – we’ve built Wanda its own bespoke online portal to manage over 11,000 tickets to the World Cup, manually liaising with each individual throughout their accreditation process

  • Hospitality – we’re preparing to host 2,000 guests in Russia over the tournament, prepping venues and schedules for a multitude of events

  • Experiential – we’ll be activating x2 experiential areas during the tournament, one at Luzhniki stadium where the final will be held, and another at Red Square

We got stuck into the Winter Olympics with BBC Sport to target the younger generation for its coverage of the Games. Check out the content we produced here.


In people news..... We’ve had two amazing new starters to the Cake team in the last couple of months, Shirin Majid as ECD and Sally Barr as head of social. What’s more, Adrian Pettett (CEO), Jim Dowling (MD) and Richard Gillis (Managing Partner) were all included in PRWeek’s 2018 Power Book, bravo gents.

So there we have it. A quick snapshot of the first 3 months of 2018 at Cake. 

See you in June.