The HKX Building was engulfed with the gaming craze as we spent a whole week getting the low-down on mobile gaming by one of the best in the business.
Through our relationship with Vivendi we teamed up with Gameloft, one of the biggest mobile game developers in the world, to showcase to us everything they do in the world of gaming.
We had a deep-dive on the vast advertisement spots available to brands, the licensing opportunities to create new games and where the world of mobile esports is heading. Not only did we hear all about the world of Gameloft, we had the chance to get hands on with two of their most popular game titles in our own HKX Gameloft arena.
Everyone was invited to come and try out some of the games Gameloft has to offer, with the chance to win a brand new iPhone X. The rules were simple, collect the most bananas on Minion Rush or set the fastest lap times of Asphalt 8 and the iPhone X was yours.
After a week of intense competition, hundreds of keen players, close scores and even a tie-breaker situation Will Jackson and Clemence Delahaye came out on top.