What a week, congrats Andy Murray!
Our Barclays team have been at The O2 all week activating their sponsorship of ATP World Tour with an exclusive ATP Partners Reward program.
Using RFID Lightband technology we enhanced the show experience and were also able to collect data on reward redemptions. Each day we shone a light on one customer to receive tickets to the Final and surprised Barclays Customers with upgrades into the 'star box' court-side. We also rewarded one customer the money can't buy experience of handing over the trophy to the singles winner!
We distributed 45k RFID Light Bands of which over 50% redeemed rewards and welcomed 13.5k into the Fan Zone.