IHG joins the gang

IHG joins our global roster of PR clients, which includes Coca-Cola, Campo Viejo and Sony Mobile, as we’ve been appointed to be the global retained PR agency for its Crowne Plaza Brand.

Speaking about the new appointment, Tom Curry, vice-president of global corporate affairs at IHG, said: "HSE Cake demonstrated a clear strategic vision and creative insight into the needs of our consumers. This thinking translated into PR ideas that we knew would travel globally, and support our core business direction. The team’s enthusiasm for the Crowne Plaza brand shone through right from the start and we very much looking forward to working on this project together."

Who’s next?