'THIS GIRL CAN' RETURNS!

'This Girl Can has returned and Jim Dowling, MD, talks to The Drum about the power of the campaign: "The industry habitually defaults to using superstar athletes to inspire people to do more physical activity and buy product.'This Girl Can' helped land the message to the rest of the industry that many women can be intimidated by physical perfection rather than inspired by it” Full article HERE

'This Girl Can has returned and Jim Dowling, MD, talks to The Drum about the power of the campaign:

"The industry habitually defaults to using superstar athletes to inspire people to do more physical activity and buy product.'This Girl Can' helped land the message to the rest of the industry that many women can be intimidated by physical perfection rather than inspired by it”

Full article HERE