Launching the biggest family film of the year
We were part of a crack team of Vivendi-owned agencies who helped STUDIOCANAL launch the sequel for the world's most lovable bear, Paddington.
Following the official trailer launch in Paddington Station, the journey continued with a Paddington themed afternoon tea onboard a Belmond British Pullman train, produced for the beneficiaries of The Charities Forum and entertained by the cast and crew of Paddington 2, with patrons The Duke and Duchess of Cambridge and HRH Prince Harry greeting guests (and dancing with our bear!).
Inspired by the pop-up book film plot, 5 spectacular 3D, interactive pop-up book installations were produced of London’s iconic landmarks. The books invited families to treasure trail around the City, take selfies with our bear and note anagram clues to enter an online competition to win a once-in-a-lifetime prize. We worked with London & Partners and the London Mayor, Sadiq Khan to support the initiative as part of the #LondonIsOpen campaign. A series of pop-up events were planned around each book during the 6 weeks life time on streets to include face painting / balloon modelling and book readings.
On November 5th, The British Film Institute played host to part 1 of the Paddington 2 World Premiere, where we turned a concrete jungle into a world of FUN (fair) along piles of red carpet. Casting elements from the films steam fair scenes, a calypso band, a marmalade shy, jugglers and fairground entertainers delighted crowds, as cast and crew were photographed and interviewed by the world’s media, as well as being streamed globally via Facebook Live.
Cast were transported by iconic Routemaster buses to part 2 of our Premiere locations, The Odeon Leicester Square. Here, guests enjoyed a host of fairground treats prior to the cast introducing the film to 2,600 guests.
After watching the feature, cast and crew partied the night away on top of the world at Aqua Shard, an after party produced to celebrate the film’s release.