Launching a pre-historic animated film from the Academy Award-winning Creator of Wallace and Gromit
In order to launch the latest animated adventure from Aardman we gathered the tribe and helped STUDIOCANAL to put on a World Premiere that would capture the imagination of the world’s media and fans both young and old.
The film was Early Man; a prehistoric animated film directed by Academy Award-winning Nick Park, starring Eddie Redmayne; Tom Hiddleston and Maisie Williams. And supported by a cast of British talent including Rob Brydon; Miriam Margolyes and Johnny Vegas.
The pre-historic adventure centred around a clash between the stone age tribe, led by Chief Bobnar (Timothy Spall) and lovable hero Dug (Eddie Redmayne) versus the bronze age baddies, headed up by Lord Nooth (Tom Hiddleston).
Inspired by the greenery and vibrancy of the tribe’s home, we produced a foliage-flush premiere at the BFI IMAX, dense with vegetation and complete with a green carpet for our A-list cast to walk.
Central to any premiere is the photo point and we wanted our key shots to rock. Inspired by the Early Man title treatment and key artwork, we produced a 10ft high stone age installation – complete with additional foliage and boulders.
Presenter Alex Zane was on hand to entertain crowds and interview the cast, filmmakers and star-studded guests as they walked the green carpet in front of photographers, media and delighted fans.
The day then finished with an exclusive after-party event at Skylon where the cast and filmmakers celebrated the film’s launch as the sky set over London’s Southbank.
Providing a live soundtrack for the after party was boyband sensation New Hope Club, who rounded off the evening with a live performance of their tracks featured in the film, ending with a fitting song; ‘Good Day’, which perfectly described the success of Early Man; The World Premiere.