Chrismas Giving Campaign
Very.co.uk briefed us on wanting to deliver cut-through amidst the very competitive Christmas advert season – a time dominated by Great British family retailers such as John Lewis, Marks and Spencer’s and Sainsbury’s.
We were challenged to bring their advert and strapline “Love The Feeling Of Giving That Feeling” to life for consumers.
Whilst there was a wider activation, (including a 60ft projection of their new advert over the Thames, a Very pink London Eye, 100 festive gift-givers surprising and delighting passers-by and a boat packed with influencers), Laura Whitmore was revealed as the face of the campaign.
Targeted telephone interviews were secured with Laura to land in time with the campaign, whilst we partnered with a newswire to ensure B-roll and images of her were shared with media far and wide.
In total 124 pieces of coverage for the campaign were generated; reaching 53% of women in the UK and Very’s target audience on average 3 times. In return it generated an advertising value of £410,000 and over 114 million opportunities to see.